by Krista Peck
Guest Post by Hilary Peterson of Lyst
1. Creating Influence
You want influence because it gives you leverage to turn blogging from hobby to a career. It is difficult to make a living blogging. We all know there are both direct (ads, affiliates) and indirect (consulting, book deals) ways to earn money; however, neither option is going to result in a livable income if you don’t have influence.
2. Content And Distribution
Let’s start by breaking down blog creation into two parts: content creation and publishing or syndication of that content. Of course we all know that “content is king” and therefore critical to your success; however, creating amazing content and not publishing it in a strategic manner is like writing an amazing journal and keeping it locked away in your drawer.
3. Incentive Behind Blogging
The first thing to consider is your incentive behind blogging.