Tuesday, February 15

RAD by RAD HOURANI - ''NY FashioN ShowS'' Fall 2011 RTW

Rad Hourani is a fashion designer and visualist. He was born in 1982 in Jordan from a Jordanian father and a Syrian mother. When he was 16 years old, he moved with his family to Montreal (Canada) where he completed his high school studies. Shortly after his graduation, he started scouting for a modelling agency and eventually worked full time as a stylist. He moved to Paris in 2005, where he designed his first clothing collection. It is also in Paris that he launched his namesake label for a debut show on October 2007 at age 25.
While the Rad Hourani line functions as a laboratory, and experiments with new shapes and fabrics in a couture-like approach, the "RAD by Rad Hourani" collection focuses on styles and silhouettes of the same unisex signature look offered in different materials and a more casual transformable fit. Hourani forgoes the biannual, seasonal fashion calendar with collections identified only by their sequential number. Both unisex lines are sold in the same stores by retailers such as Seven New York, Podium (Moscow), Antonioli (Milan), Daily Projects (Seoul) Maria Luisa at Printemps (Paris), Luisa Via Roma (Florence), Midwest (Tokyo), Joyce, and I.T (Hong Kong).
Rad Hourani has been interviewed by Interview Magazine, French ELLE, Canadian ELLE, 160g Magazine, Lurve Magazine, Paper Magazine, AmericanELLE, and more. He also assisted in the curation of the N°11 edition of Prim Magazine along with A.F. VandevorstOhne TitelBLESSRomain Kremer, and editor in chief Kristin Prim. Editorial credits include Dazed & ConfusedWWDLove MagazineV ManMykromagVogueS Magazine, and i-D Magazine.
Gender-agnosticism is the driving conceptual direction in Rad Hourani's work as all of his products are specifically designed to be unisex.

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